Vol. 16 : No. 1< >
STAMATS SURVEYS PROSPECTIVE COLLEGE STUDENTS ABOUT THE IMPACT OF 9-11 TRAGEDY
December 6, 2001 CEDAR RAPIDS- In mid-November, Stamats Communications, Inc. completed a survey of 506 college-bound high school students to determine how the tragedy of September 11, 2001 has impacted their decisions about college.
The study, completed by Dr. Robert A. Sevier, vice president for research and marketing, discovered that 9-11 has not affected students' decisions on what kind of college they will attend, who influences them, their choice of major, and even location of the institution.
However, anecdotal data collected as part of the study suggest that students are very sensitive about issues related to safety, study abroad, and distance they are willing to travel to attend school.
For students ... and parents ... safety includes more than physical safety. Parents want to know where their children are at all times and they want to be able to communicate with them instantaneously.
While students are interested in study abroad, they are less interested in studying in the Middle East. Their preferences at this time are for study abroad programs in Asia, Europe, and South America. Finally, students are very concerned about going to a college that will require a plane trip and seem to prefer distances that are more manageable by car.
While students indicated 9-11 has not impacted their college choice, they also said that should another incident occur, they will likely reevaluate where they will attend school.
Based on comments from students and admissions officers, we also know that the role of parents has changed. While parents have never really told their sons and daughters to attend a specific school, they are increasingly likely to tell them not to attend a specific institution. At this point, parents are slightly more concerned about their children studying in large cities than the students are themselves.
Every year, more than 100 colleges and universities nationwide rely upon Stamats research, planning, consulting, and communications services to help them keep their promises. The complete survey results can be obtained on our Web site at http://www.stamats.com/9-11survey.
Marketing/PR Office Web site: www.stamats.com
Contact Person: Suzanne Schloss
800.553.8878 ext. 5104 Fax: 319.365.5421